All Hands – US Navy
Presented with the mission of redesigning the U.S. Navy’s flagship publication, the goal was to reestablish All Hands Magazine as a vital and contemporary retention vehicle for Sailors.
The U.S. Navy also needed to translate the award-winning look of All Hands Magazine into a dynamic, interactive Web site with extensive use of Flash. The visual focus of the magazine lent itself perfectly to interactive photo galleries mixed with easily-navigable HTML stories. This format allows the stories to be told and gives the visuals the justice they deserve while pulling the user into the entire online experience.
By emphasizing quality photojournalism, expressive typography, energetic and purposeful layouts, I was able to reinvigorate All Hands and place it on the forefront as a leader in government and association publishing.
Magazine to be distributed at Navy recruitment centers around the country as well as on bases and vessels. Print run is just shy of 500,000 copies. Every vessel is equipped with high speed internet connection for easy access to the online, Flash animated version of the magazine.
- Art Director’s Club of Metropolitan Washington 2004
- IABC Silver Inkwell Awards 2004
- The International Comunicator Awards 2004