American Bus Association
Conference brochure and collateral for the annual American Bus Association’s main event – Marketplace. It is truly a market-place – an active, vibrant forum of buyers and sellers where business gets done. With more than 120,000 pre-scheduled appointments and 800 pre-qualified operators, Marketplace offers a year’s worth of sales meetings in one week.
I designed a vibrant brochure that would play with 2-color effects while actually being 4-colors and using full color photography. The brochure was energetic and offered all the necessary details and information regarding education seminars, exhibit halls and sponsor events in an easy to read and well organized layout. Attendance for the specific event were the highest in over 10 years at the time, proving good design does drive sales, or in this case higher attendance numbers.