Hopkins Nanjing Center
Recognizing the importance of mutual understanding to improved relations between China and the West, Johns Hopkins University and Nanjing University agreed that the best way to achieve such understanding was to bring people together for an extended period of intense exposure to each other’s history, culture, contemporary thought and society. Such development and training of leaders in Sino-Western relations for the next century would certainly contribute to stable international relations in its broadest sense.
With this goal in mind, I set out to develop compelling and striking marketing packages that would engage prospects of both cultures to learn about the program’s benefits, through strong visual and colorful designs, bundled with all the necessary information. I designed and directed the collateral and also coordinated with counterparts in China via email to provide the attached solutions.